Fun with Letterforms: September 2008

Direct Mailers

Project – Direct mailer
Purpose – The purpose of this project is to learn how to communicate through typography in the form of a direct mailer, integrating two and three-dimensional elements, information, surface and materiality.
Assignment – The task here was to design a mailer for one's own firm which already has a office in Delhi and plans to start a branch in Mumbai. This mailer is to inform clients about this development. This was to be made using only Universe typeface and in two colours. Students also experimented with folding and tried using paper to enhance the message.
Format – Smaller than A4
Time – Two days

Typographical Posters

Project – Poster for a play
Purpose - The goal of this project is to learn the use of typography for expression as well as efficient communication of information.
Assignment - This assignment required the students to make a poster in black and white for a hypothetical drama competition to be held in IIT. The name of the plays were 'The Mirror Cracked', 'Rain Dance' and 'Ten Minutes of Silence'. The visual expression was to be based on the name of the play.
Format – A3
Time – Two days

Ucharika Singh Pali

Sharbani Ghosh

Sameer Kumar Jena

Hemruchi Shah

Madhulika Pandit

Soumya Tiwari

Shreyasi Roy

Shashidhar Reddy

Taruja Parande

Tarana Gupta

Rohan Uplap

Nitish Kumar

Paridhi Gupta

Preet Srimani

Manisha Gupta

Milind Kaduskar

Rasika Madav

Amrita Kanther

Amruta Pokarna

Chetan Shastri

3D Letterforms

Project – Name in three-dimensional letterforms.
Purpose – To understand the three-dimensionality of letterforms.
Assignment - The assignment was to visualise your name in 3D using your mother tongue. One had to think of three different views or perspectives. Here's what they came up with.
Format – A4
Time – One day